If you have both power and influence then you may experience things like having a Chai Tea, that’s sold in Starbucks and Teavana, named after you, or watching sales increase when you announce that a certain product is one of your “favorite things”. However, you don’t have to be as widely known as Oprah to have either power or influence. Many households are experiencing power and influence struggles in their everyday lives as women bring home larger checks. These larger checks however, are not equivalent to those of male colleagues in similar positions.
Earlier this year, President Obama exclaimed that the gender pay gap “is not a women’s issue, [it’s] a family issue; women now bring in close to half of all income, and there are a whole lot of families out there where the woman is the primary breadwinner”. Farnoosh Torabi, personal finance expert and author of “When She Makes More”, speculates that society may not want women to make more. In the HuffPost Live interview Female Breadwinners, Torabi talks about how men would rather earn nothing than earn less than women.
The wider the income gap between men and women, the larger the emotional disparity between them. So what do we do ladies? Do we “Lean In” more? Do we negotiate our pay better? Or do we leave Corporate America to become entrepreneurs? We can be influential collectively regardless of the decision chosen. Email me (YouAreKarla@gmail.com) or Tweet your thoughts to Farnoosh (@FARNOOSH) and myself (@YouAreKarla) to continue a larger conversation about how to transcend gender role expectations.
Until next time…